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Should I advertise?
If you have competitors working to attract your customers, or if you want to consistently grow your sales and make more money, then advertising is a necessity. The key is to know who your customer is, and why they like to do business with you. Once you know the characteristics of your best customers, you simply need to target your advertising in a way that converts prospective customers with similar characteristics into loyal customers.
It is important to remember that most businesses are simply unable to effectively be all things to all people. Always keep in mind that when you select a particular advertising vehicle, you are buying an audience. The goal is to buy the right audience for your business and improve your chances for success.
Is radio right for me?
Radio has the ability to:
- Expand your market reach
- Target your best prospects
- Generate sufficient message frequency
- Reach mobile consumers
- Motivate people to shop
- Establish a relationship with customers
- Break through competitive clutter
- Make a lasting impression
- Maximise advertising investment
Is it better than my current advertising?
Radio works...
Research sponsored by Saatchi and Saatchi shows that radio achieves the greatest recall of all media, with the strongest memory retention of not only brand/company but also specific selling points.
Radio reaches more customers...
Radio is everywhere, 24 hours a day, 7-days a week. Radio is heard in the home, car, shopping centre, garden, workplace, leisure centre and even on the beach.
Radio is intimate...
Radio is a one to one medium, with presenters seen as friends. This relationship makes potential customers more receptive to a sales message.
Radio is ambient...
A potential customer must choose to open a newspaper or periodical; they must choose to stop and read a printed message. Listeners choose to listen to a particular radio station; they do not get up and make a cup of tea, or "flip" the page when the commercials appear.
Radio can target specific groups...
Audience data for radio is more detailed than for any other media. By placing a commercial at the time of day a target market listens, you will achieve less wastage than any other media will.
Every radio commercial stands out...
Every commercial is heard in isolation - an advertiser will not be sharing a page with any other advertiser. Only radio offers the opportunity for local companies to advertise next to larger national companies without being overshadowed.
How much does radio advertising cost?
Although you can purchase an advertising campaign for a few hundred pounds, many of our advertisers invest from £500 per month. Finding a budget that you're comfortable with, while providing a sufficient return on investment, can be developed through a marketing analysis.
Dune 107.9 does not hard sell advertising spots; we work with you to formulate the best plan based on your target audience, budget, product or service and our available on-air space.
Call us now....
